Business and Executive Coaching is used to empower groups and individuals to enhance productivity and effectiveness. Coaching methods may differ, but approaches tend to focus on developing existing strengths, mitigating potential weaknesses, employing a system of “best practices,” and maximizing available talents and expertise. In short, both business and executive coaching employs the greatest use of human and occupational resources to achieve goals. This most often applies to the competitive world of business, though other applications in a broad range of professions and industries will also benefit.
And yet, the two terms – “business” and “executive” – are not necessarily synonymous: There are differences between business coaching and executive coaching. Each serves a vital purpose.
Business coaching has to do with the process and direction of instructing a business on getting from where it is today to where it wants to be tomorrow. Business coaching is largely a strategic course of action that focuses on people and/or processes. This most often regards things like team productivity and efficiency, but the overall focus can apply to such things as business expansion, turn-around situations, new product and service launches, and fundamentals concerning profit growth and market share.
Executive coaching, on the other hand, is most often a one-on-one mentoring relationship between an uppermost senior executive and a professional coach. The goal and purpose are typically to counsel that senior executive on any number of issues. This might include matters concerning company profitability, guidance through a particular set of circumstances, skillset training for that executive, and more. Executive coaching can also involve a team of senior business executives, such as senior managers or directors of a given company.
Together, business and executive coaching make a formidable powerhouse that helps drive business. Professional coaching accomplishes many things: It fosters individual and team performance, it increases productivity and profitability, it creates bullet-proof planning for the future, it helps executives and employees alike focus on their unique strengths, it motivates energy and initiative… the list goes on and on.
All types and sizes of business can benefit from a professional business coach. Small business, medium business, and large corporations can all capitalize on this type of specialized expertise. In short, if you own or manage a business, or you are a key decision maker in a company, both business and executive coaching may well be the answer you’re looking for to propel your business forward now and for years to come!
In the Greater Toronto Area and surrounding area, Mustang Positive Professional Development offers business coaching in addition to career coaching, team building, presentation skills coaching, and more. All inquiries are welcomed!