Ways we can Help

Presales Coaching

Coaching fast-tracks the process of skills training, competence and confidence building.

First,  we build a plan.

And then we hold weekly (at least) online sessions with teaching and coaching on my part; homework, practice and dry runs on the coachee’s part. The dry runs and homework are critical components. Coachees are expected to participate fully and enthusiastically. Then we’ll get the results we’re both looking for.

The result: a structured approach the coachee can use to create and execute effective demos that sell. With the flexibility to tailor to the individual prospect.
1:1 coaching provides tailoring to the individual that no group training can provide. And it can fast-track the learning curve immensely.


Contact me for more information:

The People in Presales Virtual Workshop

Build an enjoyable presales job, a respected presales team, and a successful presales career through people skills. 
From Frustration to Fulfillment
by understanding yourself and others and acting on that understanding.

Getting unwanted direction? Offered feedback that isn’t really feedback, it’s how she would have done it. Or it’s an attack. Ever have a problem pulling the problem out of someone? You know there’s an objection but they just won’t say it?! Feeling frustrated by someone and losing focus or sleep over it?

Presales leaders, do you have a team member who’s a ‘problem child’? Maybe someone who’s great with the prospect, does great demos. But no one wants to work with him?

Presales relationships are critical to presales success. Rapport, trusted advisor status, partners with sales.

If those critical relationships are good, the team will sell more. People skills are what drive the ability to read the room, handle objections, build internal partnerships and bridges, be the go-to person for sales. Without those skills, the demo will be mediocre, the sales team will be dissatisfied, the prospect will buy from someone else.

If these are the things you want to experience in presales, you can hone your people skills.

Learn your own behaviour style, and the style of those you work with. Then learn to adapt. To handle stressful situations.

Build, maintain or fix those critical presales relationships. Be the presales person everyone wants to work with. Love your job. Build your career. Through people.

Course Format

Four 90-minute sessions over 2 days of live, virtual instruction

Breakout sessions for developing real-life understanding of concepts

Interaction through Zoom functionality (including polls, chat responses, annotations)

Robust participant kit to enhance your experience


  • Improve overall performance. Understanding ourselves and others is often the first step to focusing on the job at hand and doing it well.
  • No more problem children. We’ve all had those SEs on our teams who are great at demos. Have rapport with an audience. And sales doesn’t want to work with them!
  • Reduce work frustration
    Understand behaviour that drives you crazy. And know that you do things that drive others crazy. This understanding is the key to responding to situations rather than reacting.
  • Handle tough situations successfully, in a demo, in the office.


Book a call to discover if it’s the path to a stronger presales team, a better presales career or a more fulfilling presales job.
No more ‘problem child’. Just respected successful SEs.  Book a Discovery Call Here


What Our Clients Say

for Aileen, the old adage is: "those who can DO - and those who can - and are outstanding - TEACH.

Testimonial From: Kris

( Career Senior Presales Consultant | Former Direct Report )

Aileen has a wide and diverse experience in being the person to make a difference. Through her direct experiences as a sales executive she has honed her presentation skills to that of a true coach and trainer that helps others see the benefits in effective communications through presentation. She helps sales executives recognize and translate what their product can do for others, which creates an open discussion about the benefits of working together.

Testimonial From: Jacqui

( 2019 Canadian Administrative Professional of the Year )

Not only does she have a broad and deep understanding of technologies but is an excellent business facilitator and seeks to understand purpose and objectives!

Testimonial From: Sue

( Sales Master )

for Aileen, the old adage is: "those who can DO - and those who can - and are outstanding - TEACH.

Testimonial From: Kris

( Career Presales Consultant, former direct report )

Aileen is an expert on planning for and delivering amazing presentations and demonstrations. She has an incredible grasp on how to present and what to say and how to say it. She has a background in delivering excellent presentations and demos herself. But she has also created and led teams to be the best in her respective companies. Delivering a great presentation and demo can make the difference between winning and losing a deal. Aileen knows how to prepare her teams to win more than their fair share.

Testimonial From: Andy

( Financial Systems Expert | Chartered Accountant | Software Sales Executive )

Words can't describe how valuable Aileen is to up-and-coming Pre-Sales professionals. You know from the moment you speak with her or watch her posts on LinkedIn that she 'knows her stuff'. Along with opening up her time to help answer questions at the last minute prior to a trade show, her insight, expertise, and knowledge have helped me to understand thoroughly sales processes and more importantly how critical the contribution is of Pre-Sales Consultants. She has helped me demo with more confidence and greater ease. I highly recommend anyone looking to expand their Pre-Sales knowledge and increase their demo skills reach out to Aileen McNabb immediately.

Testimonial From: Deanna

( Senior Solutions Consultant )

I observed Aileen's unique ability to identify and capitalize on opportunities that evoke tremendous growth for her participants/clients, while keeping grounded in practical results and applications for both the individual participants and their organizations.

Testimonial From: Jennifer Kalvaitis

( HR Executive | Professional Certified Executive Coach )

Free 1:1 Sessions (Coaching or Training) during COVID19 Crisis